Meet 'Charity'

Since we launched the fund, we've used Pixelkitties' awesome logo as our corporate brand. We love the logo, and it's become well-identified with the Fund and the work it does. But one thing the logo lacks is personality, and we've been coming to realize that we need a mascot to represent the fund in a more human equine manner. With that in mind, we asked AutobotGirl, the January artist in the Fund calendar, to create an OC that could put her best hoof forward for us.

 Charity

This is Charity, the new Fund OC. The present on her flank stands for the spirit of giving and generousity that the fund represents, while the colors of gold, green and silver are the embodiment of the monetary donations that keep the fund running. The ribbons are there because kawaii.  Expect to see Charity showing up on brochures, posters, and maybe even a plushie or two!

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